the affiliate & ugc creator community playbook — The exact system I use to recruit creators, run product seeding ads, build the community, and train them at scale. This is the playbook agencies charge five figures monthly to run badly.

teams, hiring & sops — How to write sops people actually follow, how to identify exactly when to hire each role, and the hiring playbooks for customer success, ugc creators, video editors, image editors, and media buyers.

making ads live with Claude — fully automated — Me on camera, in real time, hooking Claude up to generate video ads, image ads, native ads, catalyst ads, and advertorials. The entire ad production pipeline automated.

the additional revenue sources that actually scale — Google Ads, email marketing, split testing the right way, post-purchase upsells, multi-ad-account strategy, mass organic distribution, and blended ncpa across channels.

how to make ads with intent — Understanding your customer at a level most operators never reach, and the creative workflow organization that stops you from shipping random shit.

how to rip products — every method — Product research for supp brands, the untapped research method nobody's running, pump-and-dump research, Meta campaign structure for ripped products, how to read the data, and what to do when you actually find a winner.

how to build a custom brand from scratch — Picking products that don't fail, dropshipping agents vs factories, Shopify setup from zero, warming ad accounts, the FB ads sop, getting cvr that doesn't suck, and handing you actual winning products.

Shopify apps & setup — The exact stack across all my brands. Subscriptions, upsells, Chargeflow, Microsoft Clarity, seo, site speed, order tracking.

the mindset I've had to develop — Focus, defining success, how to psy-op yourself into doing the work. Last because it's the least sexy and the most important.